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According to Houran, romantic matchmaking was previously done almost exclusively through personal matchmakers, whereas now that process is being steadily replaced by dating sites with compatibility matching algorithms.Matchmaking is a long-standing cultural practice in China.When Zhou’s parents played matchmaker for her, she felt that if she didn’t like the guys chosen by her parents, it would lead to arguments where her parents blamed her for being “too picky.” Dating apps in China instead empower the individual where life is catching up with the law.On dating apps, Zhou says, “We have the autonomy to decide if we feel good about and would like to meet this potential date in real life.” When Jiayuan’s founder Gong Haiyan was a Masters student at Shanghai’s ultra-competitive Fudan University, she came up with the idea for the website in the hopes of helping her busy college friends find love.
The user total list started out modestly back in 2011 and grew very quickly.The 1980 Second Marriage Law further enhanced marriage freedom and gender equality in China by protecting women’s interests in domestic violence and divorce.In addition to these laws, China’s Open Door Policy of 1978, which began to expose Chinese to outside cultural influences, further destabilized traditional customs.“I cannot deny that there are good guys in my local city,” said Zhou on traditional dating, “but I didn’t find any quality matches after getting to know them.” An increasing number of Chinese have turned to online dating and dating apps.Jiayuan and Baihe, China’s most popular dating sites, had around 126 million and 85 million registered users in 2015 respectively (Tinder had about 50 million active users in 2014).
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As digital infiltrates almost every aspect of our daily lives, things become more measurable.