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Starbucks Canada partnered with You Tube star Lauren Riihimaki (also known as Laur DIY) to promote its new Teavan Sparkling Tea Juices by turning a local Toronto café into a "Sparkle Shop" on August 8.
People who stopped by the pop-up shop were able to sample the beverages, meet Riihimaki, and get "sparkled" by brand ambassadors who were on site to glitter hair, beards, nails, sunglasses, and more.
The tour ended on July 29 with a viewing party held at Galleria Marchetti in Chicago.
French mustard brand Maille used Toronto Bastille Day on July 12 to promote its condiment with a Paris-inspired pop-up bistro.
The restaurant challenged customers to finish the dog in one sitting.
Winners received a "Homewrecker Champ" T-shirt, bragging rights, and, of course, a free meal.
, VH1 played along with the show's premise by unveiling an interactive street-level billboard on the corner of Hollywood Boulevard and Highland Avenue in Los Angeles on July 17.
The same applies to trolling, the use of multiple aliases, or just generally being a jerk.
The Spamerican Tour promoted the canned meat with a 13-market food truck tour, which took place over a four-month period.
Along with free samples of dishes made with Spam, the Match Marketing Group-produced tour gave customers free T-shirts, sunglasses, temporary tattoos, and a chance to win a trip to Hawaii.
The tour launched in New York's Madison Square Park in July and made a stop at the show's world premiere at SVA Theatre.
The bus also stopped at locations in Austin and Los Angeles.